With numerous products out on the market today, getting the attention of consumers is more crucial than ever. According to studies, consumers make buying decisions at the point of sale, whether in-store or online, so it’s imperative that your product labels catch and maintain the attention of consumers. Whether you’re redesigning the labels of an existing product line or launching a new one, there are various factors that you need to consider. The tips below will help you create commercial product labels that will satisfy your application needs and help attract the right customers.
Make Your Brand Identity Known at First Glance
The identity of your brand can provide the blueprint to your labelling and packaging requirements. A great starting point is your company values and mission. Think how you can visually express the values and ideals your company holds dear. For example, if you sell homemade, artisanal, and all-organic sauces and condiments and you want your brand to communicate how fresh your products are, your packaging and label should have a significantly different feel and look from the sauces and condiments mass-produced in factories. Seek the help of print advertising experts such as T & D Print. You need to focus on your target consumers and think of words and messages relevant to them to get them to buy your products.
Select the Right Materials
Once you’ve figured out how to efficiently communicate your brand identity through your commercial product labels, the next step is to determine the most suitable materials for your labels. Otherwise, there’s a chance that your label will be smudged or easily torn apart, which can damage the image of your products and your company.
Choose Your Colours Wisely
Colours are vital to label design. You can opt to use your company or logo colours, if you have them, or check out label colours of similar products so that your product will stand out from the rest. Keep in mind that different colours and their intensity convey different moods. For example, people usually associate purple with quality and royalty, while green, brown, and blue represent an organic and down-to-earth feel. Familiarise yourself with the psychology of colour so that you can pick colours that best represent your brand.
Emphasise What’s Special and Unique About Your Products
Remember to emphasise the unique and special qualities that make your products better and different from other similar products on the market. For instance, do you make your products with locally sourced ingredients or materials? Does your company have a unique and inspiring founding story? Does a portion of your proceeds go directly to a particular charitable organisation? Put simply, make it as easy as possible to make an emotional connection with your brand to influence their buying decision.
Creating an appealing product label that will stand out among similar products on a shelf requires an in-depth understanding of the identity of your brand, your target consumers, as well as some knowledge on the impact of colour and materials. Putting ample time and effort into crafting your product label will help cement it as an invaluable marketing asset.