Many artists spend a lot of time building portfolios, establishing a social media presence and creating elaborate websites, but have you ever stopped to wonder about a small, often overlooked detail that could make or break a potential client’s impression of you when you meet them face-to-face? We’re talking about business cards.
When you have a memorable business card, you give yourself a chance that future buyers, collectors and gallery owners will want to hold onto your contact information. A business card makes it easier for them to get in touch with you, whether it’s for an artwork that they want in their newly decorated home or a special commissioned gift to feature an upcoming exhibit.
Here are a few design ideas to help you create a killer business card that your clients will want to keep, or even show off to others:
Represent Your Art
This one should be a no-brainer. Your business card design must have at least a peek into your overall art style – it’s a chance to demonstrate your talent to others without having to whip out a pencil or a paintbrush. Better yet, include one of your most famous illustrations. If a client finds it difficult to remember your name but remembers your artwork, this can give them a reason to hold onto your contact details for business in the future.
Draw a Face
Stephenie Foster, artist and president of Strategies for Shaping Change, says she uses a photo of herself to make her business card more memorable. She also uses the same headshot for their website so it effortlessly creates a ‘mascot’ for her services. A fun way to include an image of yourself in your business card is to create a self-portrait in the style of your art. If you always wear certain accessories, like a hat or a bold pair of earrings, include it in your sketch as well.
Keep it Minimal
You’re an artist, yes, but that doesn’t mean your business card should be convoluted with loud patterns and distracting colours. Your business card should be straightforward and simple so that important elements can shine. Other artists suggest placing a blank space somewhere in your business card for notes that clients may want to scribble down for future use.
Make it Fun
Being an artist gives you a creative edge over other jobs. You can play around with the form and structure of your card – the more experimental, the more memorable. Folded business card printing, for example, is one way to make a statement.
Include the Essentials
Whatever your profession, you should always place your essential contact information on your business card. This includes your name, phone number, email address and website. Choose a font style that is attractive yet readable. If your client can’t understand the contents of your business card, they might end up tossing it into the rubbish bin.
A business card is a modern coat of arms. It represents you, your skills and your brand. Spend ample time coming up with the perfect design until you’re happy enough with a result that brings your vision to life.